If my website has too many ads, will it get downgraded by Google? If you have to ask, I think we all know the answer. Remember, like in any algorithm update, Google will always make changes to bring the best and most relevant answers to their searches. So if your website is full of ads, don’t be surprised if Google does not want to show your website in their results. Webmasters ...

It’s that time of the year. When you look at your business and start reevaluating what to do in the New Year. When you wonder what last minute purchase should be done before December 31st so you can write them off this year. Before you get ahead of yourself there is one easy element you can add to your site for an easy win: The Holiday Logo. May ...

Good word of mouth – priceless marketing power that money can’t buy. Yelp is a platform for business reviews that acts as a community driven, virtual consumer advocate, powered by the voices of all types of consumers.  While it has its ups and downs, the best being the confidence reads put in the reviews and the worse being the filtering of legitimate reviews, Yelp is a weapon to ...

This post is not about Yelp’s crazy filtering process, yelling about how they filter out perfectly legitimate reviews.  This article is not about how Yelp’s sales reps will continue to call you until you advertise with them.  This is about the question Is Yelp Worth it? If it is worth it, when should one pay for Yelp? What is Yelp? Yelp is probably the top peer review website ...

While working through a client’s Search Engine Marketing program, we decided to take a chance and go the affiliate route in order to get more leads and hopefully more sales.  I suggested the affiliate network ShareASale (www.shareasale.com); they are common name in the Internet Marketing arena, I thought it would be the best bet for the best entry cost.  This is when I found the affiliate coupon ...

Several clients have asked how recent Google algorithm changes would alter their traffic. The bottom line is that Google has rewarded those that have focused on quality original content by punishing those that have chosen the easy path: “scraper and content farm” sites. Any company involved in Bay Area internet marketing, especially those who depend on SEO for reaching new customers, knows how important changes in the algorithms used by ...

It’s the end of the year, what is on your freelancers’ Christmas list? Upgraded computer? New smart phone?  Visiting the best design conference? How about paying down your taxes… HO HO HO. I know what you are thinking; “this is Christmas season, why are you talking about Taxes”? If you have made money this year (and you are ligate), odds are you will be paying on April 15th.  So how can ...

Many clients have asked about AdWord extensions and how they can help their PPC campaigns.  After answering several questions I started to write down may answers, here they are: AdWord extensions are powerful additions that can be attached to a standard pay per click advertisement with Google. These additions allow you to include extra lines in the ad which may include contact information, links to more pages on your site, or ...

Last week we looked at what Google Instant is and what it does not do.  With all the media and chatter going on about Google Instant, what does it really do? For a refresher of what Google instant is, please refer to my previous post, or check out Gizmodo’s article at http://gizmodo.com/5632969/what-is-google-instant What Google Instant DOES Change: Some industries will be more likely to be affected than others, based on the customer ...

Ever since Google Instant was announced, there has been an up-roaring of fears and anxieties about the emergence of this new technology in terms of how it might affect internet marketing, especially in terms of search engine optimization. Some people fear that it could be the end of SEO, while others see it as an opportunity for growth.