It’s the end of the year, what is on your freelancers’ Christmas list? Upgraded computer? New smart phone? Visiting the best design conference? How about paying down your taxes… HO HO HO. I know what you are thinking; “this is Christmas season, why are you talking about Taxes”?
AdWord extensions are powerful additions that can be attached to a standard pay per click advertisement with Google. These additions allow you to include extra lines in the ad which may include contact information, links to more pages on your site, or images of products.
Some industries will be more likely to be affected than others, based on the customer base and the keywords themselves. First off, an industry that targets technology savvy customers is more likely to be affected than an industry that targets people who don’t use computers very much. This is because technology savvy customers can type while looking at the screen, allowing them to take advantage of the feature where others will not.
Ever since Google Instant was announced, there has been an up-roaring of fears and anxieties about the emergence of this new technology in terms of how it might affect internet marketing, especially in terms of search engine optimization. Some people fear that it could be the end of SEO, while others see it as an opportunity for growth. Of course, the majority of people don’t even notice much of a change, if they notice one at all. But before we can talk about how Google Instant will affect SEO, we need to know what Google Instant is.