This ongoing blog post will follow my client’s experience with paying for Yelp. I hope to update this post every few weeks.
What is Yelp Advertising
For the long answer read it from the source at https://biz.yelp.com/support/advertising. For the short answer, this is how I see the two programs:
- Cost per click. These clicks come from Ads on competitors pages (those not advertising) and the Yelp search.
- Upgrades to your Yelp page. These include removing competitors ads, including a call to action, the option for video and call tracking.
Question I hope to answer
Is Yelp advertising worth it?
How can I tell if this is actually helping or is my client paying for clicks that they would have already received?
It has been a while since I checked in on my client. Their over all sense is that it is helping, but not that much… so how much? Probably enough to pay for the monthly fee, but nothing life changing. The leads that are coming directly from Yelp (and there are more) are not quite the level they are hoping for; little jobs here and there, but not the big fish.
So they will continue and see how it goes.
Hmmmm, there seems to be action on the Yelp stats, but not action for my clients leads. It is still early, but we I inquired, they told me they have received a few calls, not the right call, but more telemarketer type of calls. Could it be that all these “conversions” are not the clients they are looking for. Real leads so far 0, leads that are too small to act on 2, telemarketer calls… many 🙁
I was told there was no problem getting the full amount of clicks for my client’s industry, but the real question is how much would each click cost? The first click was $5, but the second was $9. No new business so far, but it just started.
Hint: Find a Yelp ad or offer online, where you “Get $300 of Free Clicks”, send it to the agent when you sign up, even if the offer is not valid, they can add it to the budget.