Yelp has been ramping up their efforts in combating fake and paid reviews in order to provide their users with the most accurate information and reviews possible. When it comes to figuring out which reviews are legitimate and which have been paid for, there is a lot of grey area. This opens the door to …
Yelp Calls Foul, How to Protect And Improve Your Yelp Rating Read More »
Initially Social Media marketing and Search Engine optimization were two different things. Businesses would normally hire two different experts to work on both factors. Today, the two worlds seem to have collided and the social media expert and the SEO expert have to work in collaboration in order to increase the SEO ranking of the …
The introduction of marketing methods such as SEO (Search Engine Optimization), SMO (Social Media Optimization), SMM (Social Media Marketing) and PPC (Pay-Per-Click) has led marketers towards the very valid question of their place in the traditional marketing mix.
Rich snippets that show up in Google’s organic search results are great motivators of SEO rankings. Not only are they aesthetically appealing to look at, they differentiate your site from others and make it stand out. Since it pops out in the midst of other results, users are more likely to click on them.
Webmasters rely on advertising to bring in income and pay the bills. This is a known fact of life in the online world and it is generally accepted among website visitors as well (most website if visit on a daily basis are ad supported). While advertising is common, Google has recently made changes to its algorithm that could negatively impact website rankings with too much advertising on their sites.
t’s that time of the year. When you look at your business and start reevaluating what to do in the New Year. When you wonder what last minute purchase should be done before December 31st so you can write them off this year. Before you get ahead of yourself there is one easy element you can add to your site for an easy win: The Holiday Logo.
Yelp is a platform for business reviews that acts as a community driven, virtual consumer advocate, powered by the voices of all types of consumers. While it has its ups and downs, the best being the confidence reads put in the reviews and the worse being the filtering of legitimate reviews, Yelp is a weapon to be used by your business, if you know how to use it correctly.
Yelp is probably the top peer review website around. You can find practically any service anywhere and read peoples experiences using them. Yelp offers an advertising service that will basically enhance your Yelp presence without altering reviews for you.
While working through a client’s Search Engine Marketing program, we decided to take a chance and go the affiliate route in order to get more leads and hopefully more sales. I suggested the affiliate network ShareASale (www.shareasale.com); they are common name in the Internet Marketing arena, I thought it would be the best bet for the best entry cost. This is when I found the affiliate coupon scam.
Several clients have asked how recent Google algorithm changes would alter their traffic. The bottom line is that Google has rewarded those that have focused on quality original content by punishing those that have chosen the easy path: “scraper and content farm” sites.