As a local business, you have a lot to offer your community. But to serve your community better, people need to know where to find you. The way to make sure your audience knows about you is to optimize your online presence so that people know how to locate you in person.
So, how critical do you think local search engine optimization really is? Did you know that each second, 40,000 or more people search for a variety of things online? While a good majority shop for products and services, others look for popular places to eat or drink with their buddies or co-workers. And did you …
Explaining Local SEO: What It Is and How to Get Started Read More »
Initially Social Media marketing and Search Engine optimization were two different things. Businesses would normally hire two different experts to work on both factors. Today, the two worlds seem to have collided and the social media expert and the SEO expert have to work in collaboration in order to increase the SEO ranking of the …
The introduction of marketing methods such as SEO (Search Engine Optimization), SMO (Social Media Optimization), SMM (Social Media Marketing) and PPC (Pay-Per-Click) has led marketers towards the very valid question of their place in the traditional marketing mix.
Rich snippets that show up in Google’s organic search results are great motivators of SEO rankings. Not only are they aesthetically appealing to look at, they differentiate your site from others and make it stand out. Since it pops out in the midst of other results, users are more likely to click on them.
An SEO campaign begins with a thorough assessment of the current standing of your website. Where does the website come up in search engine results? Is the website optimized for SEO or does it need work? This assessment gives the SEO campaign a starting point.
Webmasters rely on advertising to bring in income and pay the bills. This is a known fact of life in the online world and it is generally accepted among website visitors as well (most website if visit on a daily basis are ad supported). While advertising is common, Google has recently made changes to its algorithm that could negatively impact website rankings with too much advertising on their sites.